The Communications Team provides brand guidelines and design templates to meet the varied needs of our department and to help foster brand consistency. Utilizing these guidelines provides a clear sense of organizational identity. As a department within UW Medicine, we benefit from the wide recognition and strong reputation of the UW Medicine brand. By presenting ourselves consistently and professionally, we reinforce trust, demonstrate unity, and strengthen the reputation of the UW Department of Pediatrics.
Logo
Our logo is a variation of the UW Medicine logo. As a department within the UW Medicine family of organizations, we align foremost with the UW Medicine brand. This logo represents us as a sub-brand to link our clinical, research, and educational endeavors with the UW Medicine umbrella brand. The vertical logo is the preferred version.
Full Color Vertical
Full color logo with purple text and transparent background for use over light colors:
Full color logo with white text and transparent background for use over dark colors:
Black or White Vertical
Logo with black text and transparent background for use over light colors:
Logo with white text and transparent background for use over dark colors:
Full Color Horizontal
Full color horizontal logo with purple text and transparent background for use over light colors:
Full color horizontal logo with white text and transparent background for use over dark colors:
Black or White Horizontal
Black horizontal logo with transparent background for use over light colors:
White horizontal logo with transparent background for use over dark colors:
Additional Logo Resources
Pediatrics Colors & Fonts
We align foremost with UW Medicine colors and fonts to create and energetic and welcoming personality. Due to our unique relationship with Seattle Children's, there are occasions where we might incorporate their colors on a limited basis.
Colors
Purple
CMYK: 93/100/18/21
RGB: 50/0/110
HEX: #32006e
Gold
CMYK: 0/22/100/0
RGB: 255/199/0
HEX: #FFC700
Bright purple
CMYK: 0/70/8/54
RGB: 118/35/108
HEX: #76236C
Light Gray
CMYK: 3/1/0/22
RGB: 195/197/
HEX: #c3c5c8
Accent Teal
CMYK: 100/8/0/42
RGB: 0/137/149
HEX: #008995
Pediatrics Fonts
We follow the UW Medicine standard of using The Encode Sans Normal font family for headlines and titles, and The Open Sans font family for sub-headers and large bodies of text.
Use Calibri for PowerPoints, agendas, fact sheets and email signatures.
Read More
Pediatrics Photography
We strive to follow the UW Medicine Photography ideal -- photographs on our website should capture the warmth of humanity and the intimacy between our staff and the people we serve. Our photos should draw on real-world experiences. We aim to showcase inclusitivity and equality by representing diversity of ages, genders, and ethnicities. We avoid staged, dramatically retouched, or manipulated photos.
Read more about our photography branding and find the asset library at UW Medicine Photograph Resources.
Other UW Photography Resources
- Seattle Children’s Photography Resources (NOTE: not accessible to all.)
- UW Medicine Photograph Resources
- UW smug mug (E.g., https://uwphotos.smugmug.com/Academics/Laboratories/ )
Free Images
There are many free sources of stock images. Stock image choices should follow our same photography standards. They should not be staged, dramatically retouched, or manipulated. They should not be used as decoration only.
Check the licenses and terms of use to confirm that they are free to use, and whether they require specific crediting or attribution.
- Pixabay, Pexels, Unsplash
- POC Specific: Nappy and WOC in tech
- NIH photo library (requires crediting)
- Google photo advanced search (From google, click Images->click "tools" and choose "usage rights" -> "Creative Commons licenses"
Email Signatures
Currently, you may use either a UW or Seattle Children’s email signature, though the preferred version for our department is UW Medicine as we align primarily with the University. For example:
More information can be found below.
- UW Medicine Signature details and templates (second line would read "UW Pediatrics")
- Seattle Children’s Email signature templates (For Department use "UW Pediatrics")
Letterhead
Questions?
If there are additional needs you have regarding design templates, please email Taryn Essinger.
Fact Sheets & Reports
Use the following templates to create a UW Pediatrics fact sheet or report.
Other Templates
UW Pediatrics PowerPoint Presentations
UW Pediatrics consists of faculty, staff, and researchers deployed at multiple locations (each with its own brand) and with varying presentation needs. This multi-brand identity and multi-use scenario makes it impossible to meet all needs with a single PowerPoint template. Instead, we have provided two general use templates based on current versions from UW and Seattle Children’s, as well as links to additional presentation resources.
E-Newsletters
UW Pediatrics currently uses a paid email management system to produce and manage our weekly digital newsletter. We are not currently set up to add Division newsletters to this system. If your Division is looking to add a newsletter, you can consider:
- Creating a PDF newsletter using UW Medicine templates (not recommended due to accessibility concerns).
- Creating a basic html email newsletter in Outlook. UW Medicine also provides html templates.
- Using an email automation system like MailChimp or ConstantContact. Note that these options may offer some free services, but advanced features cost money.
Header Images
We can provide advice and guidance on creating an appropriate email header or template. You can find additional resources on the UW Medicine Email Templates and Communication brand guideline page.
Virtual Backgrounds
As virtual meetings have become more prominent, you may want a custom background to professionalize your remote location.
UW Pediatrics Virtual Background UWMC
UW Pediatrics Virtual Background Purple
UW Pediatrics Virtual Background Gray
Additional Background Options
How to Use a Virtual Background
- Customizing your Zoom Room Background
- Customizing your Zoom Virtual Background
- Customizing your Webex Background
- Customizing your Microsoft Teams Meeting Background
- Customizing your Microsoft Teams Virtual Background
Be aware that the options we have provided here may not work for all systems or devices.